Grove’s goal is to transform the products you use at home into a force for human and environmental good.

As much as the products themselves, Grove also focusses on packaging. Today(2021) they are plastic-neutral and by 2025 they plan to be 100% plastic-free.
Removing plastics from their packaging will affect both the Ocean and the Soil because most plastics end up either in land-fill or washed into our waterways and out to the ocean, where they become Microplastics. They achieve a lot of these goals by supplying super concentrated product (without the bulky water content) and they supply them in glass containers.